That eagerness to express ourselves, Charniak said, is behind the growing fashion trend for young shoppers.
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One 27-year-old said he hoped his socks conveyed, "I'm up for anything, have style and personality, and I'm not afraid to surprise you with something crazy."Īnother said he wanted his socks to convey one thing: "IDGAF." When asked what they hoped their socks said about them, men weren't shy. "When those pants roll up, your true self gets shown," one 26-year-old said. The men surveyed by Mic repeatedly cited the ability to show off their taste and style as one of the main reasons they love socks so much. Socks are one of the few ways that men can show off their taste in style and give a hint of personality, both Charniak and Alicia Reese, design director of Sock It to Me, told Mic. You're not afraid of a little self-expression. So what do men's endearing love of socks say about them? A whole lot. Some brands, like Happy Socks, have even become household names.Īnd according to a Mic survey conducted via Google form of over 40 guys, more than 85% of men said that socks are an important part of their wardrobe. Sarah Jean Charniak, marketing manager for Sock It to Me, told Mic that interest in men's socks has been brewing for a few years but has exploded over the last year.
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They may seem like insignificant accessories or a boring necessity, but socks have boomed into their own $2.8 billion industry, according to a 2014 report from market research firm NPD Group. They're the ultimate mirror into the hard-partying soul, apparently, the footwear version of the "business in the front, party in the back" mantra.
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When it comes to men getting dressed these days, socks are king.įor men, particularly snake person guys, socks have evolved from being a basic garment to cover bare feet from stiff shoes. and striped pink and blue socks that are so bold they're impossible to ignore. The guy in the brown slacks, polished loafers, a collared shirt.